Royo, sponsor of the 4th Edition of the Interiors Magazine Awards in the Forum of Leading Spanish Brands
On October 18th, the 4th Edition of the Interiors Magazine Awards was held in Madrid, with the aim of recognising professionals in the field of design and interior design. An event that rewards the effort, work, creativity and talent of the most recognised members of this sector, both nationally and internationally.
In this fourth edition of the awards, Interiors Magazine wanted to bring together many personalities from the world of culture and decoration, generating very positive visibility for the sponsoring companies among which we find our brand of bathroom furniture, Royo.
This participation was possible thanks to the Leading Brands of Spain Forum to which Royo belongs, which has acted as the main sponsor of this event and has in turn accommodated its group of Contract companies of which we are part along with other companies such as Actiu, Cosentino, Fama, Fermax, Keraben, Lladró, Roca, and Simon. Our General Director, Ramón Balcells, attended the event on our behalf.
The Contract group of companies represents an alliance of brands associated with each other, which is born and driven by the Brands Forum with the aim of defending internationalisation as the key to success.
This initiative is supported nationally by the Chamber of Commerce of Spain, the Spanish Patent and Trademark Office (OEPM) and Spain Export and Investment (ICEX); in addition to the Ministries of Economy, Foreign Affairs and Industry.
Thanks to this alliance, Royo is involved in the development of an action plan together with the other associated brands that aim to improve our national and international positioning in the context of increasingly globalised consumption.
With the membership of this group of companies, the aim is to increase the visibility and awareness of the brand through multiple activities such as the sponsorship of events related to our sector, like this award ceremony of Interiors Magazine. Another objective is the reinforcement of the brand image on a national and international level that requires adaptation to a global market.