RGIB LAUNCHES THE NEW FIORA AT CEVISAMA
One year after its integration into Royo Group International Bathroom (RGIB), FIORA presents in CEVISAMA its new collections introducing important improvements and with a renewed impulse. In 2019 and at the international trade fair, Fiora will be offering complete bathroom solutions, including shower trays and panels, furniture, washbasins and worktops and accessories in its new ranges.
The new strategy of FIORA after its acquisition by the global operator of bathroom and shower furniture RGIB strengthens its position as a premium brand where product design and innovation, in its different facets, are part of its essence, with the aim of consolidating it as a leading company in its category.
Fiora now focuses all its production, design and marketing efforts towards the most select clients in the market, as well as architects and designers, offering them the most exclusive and innovative proposals from RGIB, always with FIORA‘s own style, and now with a renewed and more modern approach.
As part of this new strategy, RGIB has defined a new strategic plan for Fiora that estimates a potential sales growth of 100% in the next 5 years, through the renewal of the entire management team, the optimisation of FIORA‘s industrial and technological capabilities, and the commercial and market synergies provided by its integration with RGIB.
To this end, FIORA has just created the group’s second innovation centre, in addition to the first one already established in Valencia in 2011. This second innovation centre, which will replicate the innovative philosophy that has offered ROYO so much success in recent years, is located in Nájera (La Rioja), Fiora’s headquarters, and where the industrial centres linked to its activity are located. This new R&D Centre will be equipped with the latest technologies and methods.
The department is formed by a team of 11 people, where in addition to internal specialists who have lengthy experience within the company, 5 new recruits have been added to implement the new business strategy. This team is formed by personnel with multidisciplinary skills, both creative and technical, where we find product designers, development engineers, a technical team for prototyping and mould construction, as well as a new area focused on the research of new materials and processes.
The objectives of this new department are tremendously ambitious, since it is a question of multiplying by 3 the annual launches of products with respect to previous years, promoting a strategy based on the renewal of the product and all with the new DNA of the brand. It is therefore expected that, in the first year 2019, 30% of sales will already belong to these new collections.
FIORA renews its brand image to reinforce its design-oriented strategy.
Our brand, as an operator that offers global solutions for the bathroom and is recognised for its innovative spirit in the application of polyurethane, has renewed its corporate image. The new logo, with a more contemporary character, maintains some of the distinctive features of the brand and adds higher levels of design.
The change that accompanies the new direction of the company aims to strengthen its presence in professional prescription markets internationally through a much improved product. In addition to updating the logo and general identity, changes are being made to the company’s Design Department, which translates into new product systems that offer greater features and possibilities, as well as new commercial and communication tools. For this change, FIORA relied on the collaboration of Odosdesign, a design studio that has worked with some of the Spanish home brands that have the greatest international presence.