Raúl Royo at the Forum of Renowned Spanish Brands: “The brand is the essence of more than 45 years of history”
Raul Royo, CEO and member of the Board of Directors of Royo Group International Bathroom, with a professional career of more than 20 years, has transformed an industrial, local and traditional company into a leading business group in Europe, as far as bathroom and shower furniture is concerned.
For Royo, the brand is the essence of more than 45 years of history, progress and reliability. The values of trust, guarantee and commitment endorse and are undoubtedly linked to the brand as fundamental pillars. What promotion strategy is the brand following in international markets, what are the main selection criteria that decide the entry to a new market and the challenges that the company faces for the coming years are some of the questions raised in this interview.